T-Mobile is one of the biggest mobile operators and communications corporations in UK with a subscriber base of over 150 million subscribers internationally. Despite its massive size, T-Mobile strategy of maintaining good customer relations has enabled the company to stay on its toes in terms of providing high standard services. Among the things that have kept T-Mobile on top in competition is its T-Mobile shops. The shops have managed to keep the company tech versed because of the flexibility it offers in its services. The mother company to T-Mobile, Everything Everywhere, provides its services through both T-Mobile and Orange brands which is mainly digital business. In the UK, Everything Everywhere operates over seven hundred and twenty stores. T-Mobile’s main business being mobile communication offers both pay as you go and pay monthly contract phones.
Apart from the mobile services offered, T-Mobile also offers mobile handsets for sale. Some of them are custom made to come with the T-Mobile brand name. It is from T-Mobile shops and it online website that these products and services are retailed from. The T-Mobile shops also offer solutions in connections and handset problems especially where replacements and technical problems are involved. T-Mobile reviews play a critical role in management of these services and also reducing the turn-around time for service provision.
T-Mobile uses its customer reviews as part of the appraisal process enable every high-street branch and its online site in evaluating customer satisfaction of product quality and deliverance of services. For T-Mobile, the reviews are part of what has enabled it to scoop awards such as Tariff Deal of the year in 2006 with Flext issued by Mobile Consumer Choice Awards. Though many reviews come in harsh from unsatisfied customers, from positive point they enable re-evaluation and improvement. Doing business without the consumer’s opinion could be complicated especially in determining their needs and how to fulfil them. This highlights their commitment to putting their customers first.